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Food influencers: successful integration examples

Reading time4 mins reading
Fun stuff
5/30/2022

Food never fails to generate engagement, no matter the platform. Currently, it holds second place in the top five topics on Instagram.  Because food is near its peak, it is likely to nail down success and remain well-positioned. There’s something about good photos of deliciously looking food that inspire people to like, comment, and share. Some even apply special food hashtags to make it easier for other users to find relevant images on the platform, such as #food, foodporn, #instafood, #foodphotography, and  #yummy.

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Source: unsplash.com

Still, it is out of the question for all products to match trendy topics. That’s why an on-the-ball PR department makes a point of coming up with a somewhat-related influencer collaboration for a native advertising or sponsorship deal.

Even though your Instagram feed may not be bursting with #foodporn, or one-size-fits-all recipes, you should remember this guy. Let us give you a hint. His language is filthy as well as his riches. Has it hit you yet? What about being known as a leading man of Kitchen Nightmares and Hell’s Kitchen shows? We are talking about internationally renowned, multi-Michelin starred chef Gordon Ramsay, who has opened a string of successful restaurants across the globe, from the UK, France, Singapore, and the United States.

GORDON RAMSAY (@gordonram) and Tide

A British chef with restaurants holding 16 Michelin stars also became an Instagram star with 13.6 million followers worldwide. The message is that gourmet meals are within easy reach for everyone. Gordon shares recipes for plain homemade dishes and cooks a lot with his children. The chef sticks to the idea that every man can make delicious food. That’s really inspiring!

No surprise that he is a nice catch to collaborate with. Procter & Gamble (P&G) thought along the same lines and introduced him as part of the “Turn to Cold” campaign. The campaign’s message is that if consumers use more cold water in their laundry cycles, they will engage in environmentally-friendly behavior and save money on energy bills.

The way ad-makers bring Gordon’s image into play is off the charts. It is a lot of fun to watch the Master on the go scolding and bidding the stuff. Still, the ad dropped is both sportful and curt. So, we left a link here for you to check it out.

SELENA GOMEZ and the world's most influential chefs

The lockdown definitely boosted several talented cooks on Instagram. Scrolling the feed with mouthwatering masterpieces may be exquisite torture for those who are not in the league.

Is there a chance for those poor creatures who are so afraid of holding a knife for fear of losing digits in one of those dreaded kitchen mishaps?  For them, Selena + Chef is a real go-to show.

COVID-19 gave birth to the series. Like the rest of us, Gomez found herself spending longer-than-usual time in the kitchen, experimenting with dishes. But unlike the rest of us, she decided to teleconference ten master chefs for some tips and tricks. But, here's the best part; Gomez is not a good cook.

There's a whole lot to take in, and, as with any new undertaking, there's also a whole lot that can go wrong. Simply donning an apron and wielding a sharp knife will not magically turn anybody into a crackerjack. So, it will take her a bit of time, patience, a whole lot of courage, and dedication to come up with a great meal.

Cooking isn't rocket science, but there are basic skills and techniques you need, so your first attempts in the kitchen are not disastrous. Along with each common mistake, chefs will help troubleshoot the way through the problem so that Selena will be off to a much smoother start. 

YOLANDA GAMPP (@yolanda_gampp) and CK Products

Fond of baking? Yolanda Gampp is a self-taught baker and cake designer. Her YouTube channel, How to Cake It, is followed by 4.3 million subscribers. She has also earned 2.7 million followers on Instagram. 

Gampp can make cakes out of anything! Her enormous repertoire of cakes that looks like a human heart, novelty cakes in the shape of a $5000 Birkin bag, kissy-face emoji cake, a hamburger-like cake, a keyboard cake, a Star Wars cake, and so on, are a breeding ground for CK Products company to promote their line of goods. As far as the company is engaged in manufacturing and distribution of everything for the art, craft, and business of cake decorating and candy making, teaming up with a person who embodies their molds, icing, and flourishes into something mind-blowing, is the best possible strategy ever. Form more of an aesthetic appreciation by tapping the link below.

NORA EISERMANN & LAURA MUTHESIUS (@_foodstories_) and alcohol manufactories

Nora Eisermann and Laura Muthesius are a stylist and photographer couple from Berlin. With the title of Most Engaging Influencer in the FDS Influencer Awards, they are successfully running an Instagram account with more than one million followers and a widely popular blog. The blogging activities are rooted in mundane worries since Laura suffers from several food allergies and gluten intolerance. So to indulge in joint meals in the evenings (as with any other part of the day), they started to cook together, thinking up delicious gluten-free cake recipes that taste as good as a normal cake. These bloggers live in the countryside, which is why nature is an inspiration for them. Apple and pear trees, berries, cherries, walnuts, elderberries, fresh herbs, and many more things are growing in their garden to please the eye and become a part of their recipes.

Maybe such a peaceful atmosphere adds to reflections that perfectly go with a drink or the other way around. Still, the bloggers are highly effective in teaming up with alcohol-based companies. Some of their collaborations, like with Ruffino or Baileys ROW, are a complete one-off, while others like Donnafugatawine, is a long-lasting partnership.

If gluten-free recipes aren’t something mouthwatering for you, there is a nice chance you will find some pearls on the wine list. Tap here to find out more.

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Source: unsplash.com

First We Feast and Hot Ones Hot Sauce

If taking shortcuts is not your style, then you can hand it to First We Feast and its inventiveness.

First We Feast is an American YouTube channel founded by the New York media-based platform Complex. The channel is mostly known for its series Hot Ones. The show’s format consists of host Sean Evans interviewing a celebrity guest while both eat ten chicken wings, each served with a progressively hotter hot sauce, culminating in The Last Dab, a sauce produced by Hot Ones themselves with a Scoville rating of 2,000,000+ units. Legendary ‘chilehead’ Smokin’ Ed Currie of PuckerButt Pepper Co. and the creator of the infamous Carolina Reaper, the world’s hottest pepper, developed The Last Dab.

The sauce itself turned out to become a bestseller, with 10,000 bottles sold on the first day. And in so doing, the company made seven million on it in 2018.

Since the official Hot Ones sauces have gained cult status among hot-sauce lovers, no wonder, they are trying to expand their lineup. Three new hot sauces made introductions, especially for Hot Ones in 2021: The Game Show, Brain Burner, Eye of the Scorpion, and The Constrictor. With thrill-seekers and heat-chasers on the lookout for new products to try, the newcomers might just fly off the shelves.

A portion of its profit goes towards financing Hot Ones, so the show pays its way without investing heavily in advertising. That is rather smart, isn’t it?

We can do nothing but gush over the company’s management and show what The Last Dab XXX is made of. So here is the most popular video on the channel with Gordon Ramsey (Do you remember this guy we talked about?). 

Have a good time and get on with it.

We are always available for any discussions, so don’t hesitate to suggest topics for us.

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