Cookie Policy

Introduction

Welcome to the Cookie Policy for Hypetrain Platform (hereinafter “we” or “us”). This policy explains what cookies are, how and why we use them on our website, and your choices regarding their use. We use cookies and similar technologies to ensure our website functions properly, to improve your experience, to analyze our traffic, and to support our marketing efforts in a privacy-compliant manner. Understanding our use of cookies is important because certain cookies may collect data that can identify you, which means they fall under data protection laws like the GDPR.We are committed to handling any personal data obtained through cookies in accordance with the General Data Protection Regulation (GDPR) and the ePrivacyDirective, ensuring transparency and user control. Please read this policy carefully to understand how we use cookies and how you can manage them.

What Are Cookies?

Cookies are small text files that a website stores on your computer or mobile device when you visit a site[1]. They enable the website to recognize your device and remember certain information about your visit.Cookies are generally harmless and serve important functions for websites (for example, remembering your preferences or keeping you logged in). However, because they can store unique identifiers and other data, cookies may be considered personal data in some cases if they can identify you.

First-party vs Third-party Cookies:
- First-party cookies are cookies set by the website you are visiting(in this case, set by us on our domain). Only our website can read these cookies[2].
- Third-party cookies are cookies set by domains other than our website.These typically occur when our site incorporates elements from other services, such as analytics scripts or advertising networks, which then set their own cookies[2]. For example, a cookie set by a Google or Facebook service embedded on our site would be a third-party cookie.

Session vs Persistent Cookies:
- Session cookies are temporary cookies that last only for the duration of your browsing session. They are stored in your browser’s memory and are deleted once you close your browser[3]. These cookies help websites recognize you as you navigate page to page during a single visit (for instance, remembering items in your cart as you shop) and maintain your login status insecure areas.
- Persistent cookies remain on your device for a set period of time after your browsing session ends (until they expire or you delete them)[3]. Persistent cookies have an expiration date and can last for days, months, or even years depending on their purpose. They allow the website to remember you on subsequent visits – for example, saving your preferences so you don’t have to re-enter them each time.

Why Cookies Are Used (GeneralPurpose): Cookies and similar technologies(like pixels or local storage) help websites function and provide a better user experience. They can remember your preferences (such as language or font size),keep you logged in, enable you to move between pages efficiently, and generally make the interaction between you and the website faster and easier. Some cookies also enable websites to collect analytics about user behavior or to deliver personalized advertisements. In this policy, the term “cookies” also encompasses these related tracking technologies, and we treat them with the same level of care and transparency.

Why We Use Cookies

We use cookies on our site for several important reasons that ultimately enhance your experience and help us improve our services:

· To ensure the website functions properly: Certain cookies are essential for the operation of our site. They allow you to navigate the site and use features such as accessing secure areas or adding items to a shopping cart. Without these cookies, some services you request (like e.g. checkout or login) cannot be provided.

· To distinguish you from other users and personalize your experience: Cookies help us recognize you and your preferences. This means we can remember choices you’ve made (such as your username, language or region) so you don’t have to set them every time you visit[4][5]. For example, cookies allow us to keep you logged in or remember your display settings, making the site more convenient to use. They also help us show you content that is relevant to you and avoid showing the same messages repeatedly (such as hiding a cookie consent banner after you’ve responded).

· To improve website performance and analyze usage: We use cookies to collect information about how visitors use our site –for instance, which pages are visited most often, whether users encounter errors, and how users navigate through our pages. This data is generally aggregated and anonymous, and it helps us understand what we’re doing well and what we can improve[6]. By analyzing these usage patterns(through analytics tools), we can optimize our website’s functionality, content, and user interface to better serve you.

· To support our marketing and advertising efforts: Cookies help us and our advertising partners show you advertisements that are more relevant to you and your interests. They do this by tracking your browsing habits across our site (and sometimes across other sites) so we can deliver targeted ads or limit the number of times you see the same ad[7]. Marketing cookies can also help measure the effectiveness of ad campaigns by recording if you have interacted with an ad. These cookies typically come from third-party advertising networks(such as Google or Facebook) and enable features like re-marketing and interest-based advertising. We use these cookies only with your consent, and they help fund our content and keep our services free (where applicable) by showing you tailored promotions instead of random advertising.

In summary, cookies benefit you by making our website easier and faster to use, and they benefit us by providing insights that help us improve our site and reach our audience more effectively.We do not use cookies to collect sensitive personal information or to spy on you, and we do not sell any information collected via cookies. All cookie usage on our site is conducted in compliance with applicable privacy laws and with respect for your privacy.

Categories of Cookies

Not all cookies are the same. We categorize the cookies we use into four main categories based on their function and purpose. This helps you understand why each cookie is set and what it does.The categories of cookies we use are:

Strictly Necessary Cookies

These cookies are essential for the website to function and for you to be able to use its features. Strictly necessary cookies enable core functionality such as security, network management, and accessibility. For example, they may allow you to log into secure areas, add items to your cart, or load important scripts on the site. Without these cookies, services you have asked for (like e.g. remembering items in a shopping cart or keeping you logged in) cannot be provided[8]. Strictly necessary cookies are usually first-party cookies set by us, and they are often session cookies that expire when you close your browser. These cookies do not require your consent under the ePrivacy Directive, but we still list them here so you are aware of them and why they are used. (However, you cannot disable strictly necessary cookies via our preferences center because they are needed for the site to work properly.)

Example: A cookie that remembers your selections in a form as you navigate between pages, or a cookie that keeps you logged in as you move around the site, would be considered strictly necessary.The “cookies-preferences” cookie in the list below is another example – it saves your cookie consent choices so that the site can respect your preferences(without it, the site wouldn’t know whether you consented or not!).

Preferences/Functional Cookies

Also known as “functionality cookies,” these cookies allow the website to remember choices you have made to provide a more personalized experience[9]. They are not strictly required for the basic operation of the site, but they enhance your experience by remembering certain preferences. This could include remembering your username(so you don’t have to log in every time), your language or region selection, font size, or other customizations you have made. Functional cookies may also be used to provide certain features, like playing videos, using live chat support, or remembering if you’ve seen a particular message or tutorial so as not to show it again.

Example: A cookie that stores your preferred language (so the site can load in English, Spanish, etc., according to your choice) is a functional cookie. Similarly, if you adjust settings on our site –like turning on dark mode or saving a wishlist – a cookie might store those preferences so they persist on your next visits.

Analytics/Performance Cookies

These cookies (often called “statistics” or“performance” cookies) collect information about how visitors use our website[6]. Their goal is to help us understand and improve the way our site works. Analytics cookies allow us to recognize and count the number of visitors, see which pages or content are most popular, track how visitors move around the site, and measure other information about how the site is used (e.g. time spent on pages or any error messages encountered). The information collected is generally aggregated and not used to identify you personally; instead, it is used to compile statistics and reports on overall site usage.

Using these cookies, we can, for example, determine which blog posts are getting the most views or how effective our site navigation is, and then use that insight to improve our content or design. Some analytics cookies are placed by third-party analytics services (for instance, Google Analytics or Microsoft Clarity) on our behalf. We treat analytics data as confidential and use it only to enhance our site’s performance and user experience. We will not set analytics cookies unless you have given consent(except in rare cases where an analytics cookie is configured to be strictly first-party and used solely for our own analysis – even then, we will inform you).

Example: We use Google Analytics on our site to help us understand how users engage with our content. Google Analytics sets cookies like _ga to collect data about page visits and user interactions. These analytics cookies tell us things such as how many people visited our site this week, what pages are viewed most, or if a marketing campaign is driving traffic. The data is aggregated so we see overall trends, not individual behavior.

Marketing/Advertising Cookies

Marketing cookies are used to track visitors across websites and display ads that are relevant and engaging for the individual user[7]. They may be set through our site by our advertising partners or social media platforms in order to build a profile of your interests and browsing habits. These cookies remember that you have visited our site and may combine that information with other information from other sites you visit, in order to target advertisements to you on third-party platforms. They also help measure the effectiveness of advertising campaigns by, for example, counting how many people who saw an ad on our site later made a purchase on the advertiser’s site.

Marketing/advertising cookies are typically persistent cookies and almost always originate from third parties (such as ad networks). They often involve unique identifiers that allow your browser to be recognized across different websites. We only use these cookies with your explicit consent. If you disable these cookies, you will experience less targeted advertising, but you will still see generic ads.

Example: Cookies set by GoogleAds/DoubleClick and Meta (Facebook) are common advertising cookies.For instance, the *_gcl_au* cookie (by Google AdSense) helps test the efficiency of ads on websites[10], and the _fbp cookie (by Facebook) helps deliver advertising to users who have visited our site. These cookies enable functionalities like re-marketing (showing you ads for our products on other sites after you’ve visited ours) and ensuring that the same ad doesn’t continuously reappear. We have listed these and other marketing cookies in the table below for your reference.

List of Cookies

For complete transparency, below is a table listing all cookies used on our website, along with their provider (host domain), purpose, category, duration, and whether they are first-party or third-party cookies[11].We update this list regularly to reflect the cookies in use. (Note: “Duration”indicates how long the cookie remains on your device. “Session” means the cookie expires when you close your browser. “Persistent” means the cookie remains until its set expiration time. If a duration is listed as “Not set,” it means we do not have a fixed expiration for that cookie or it was not specified– such cookies are typically session cookies or depend on the browser settings.)

Cookie Name

Purpose

Legal Basis for Processing Cookies

Using cookies often involvesprocessing of personal data (for example, online identifiers like cookie IDs orIP addresses may be considered personal data under GDPR when they can identifyan individual[13]). Therefore, we rely on specific legal bases under the GDPR for thisprocessing. The applicable legal basis depends on the type of cookie:

Strictly Necessary Cookies – Legitimate Interest / Contractual Necessity: For cookies that are essential to provide a service you explicitly request (such as maintaining your shopping cart or login session), we process any personal data collected by those cookies on the basis that it is necessary for the performance of our contract with you (GDPR Article 6(1)(b)) or based on our legitimate interest (Article 6(1)(f)) in ensuring the proper functioning of our website and services. We believe it is in both your and our interest that these essential features work correctly, and using these cookies is necessary to deliver a secure and user-friendly website experience. Under the ePrivacy Directive, consent is not required for strictly necessary cookies, but we still want to be transparent about their use. We ensure that any data from these cookies is used only for providing the service and not for other purposes.
Preferences, Analytics, and Marketing Cookies – Consent: For any cookies that are not strictly necessary (e.g. preference, analytics, and advertising cookies), we rely on your consent as the legal basis for processing (GDPR Article 6(1)(a)). In compliance with the GDPR and ePrivacy Directive, we will not set these cookies on your device unless you have given clear, affirmative consent through our cookie banner or settings[14]. When you first visit our site (and periodically thereafter), you will be prompted to choose which categories of cookies you consent to. You are free to accept all, some, or none of these cookies (except the strictly necessary ones, which cannot be refused as they are needed for the site to function). If you give consent, you have the right to withdraw it at any time (see How to Manage Cookies below), and we will stop processing your data from those cookies going forward. We keep records of your consent as required by law[15].

In summary, our use of non-essentialcookies is based on consent – we ask for your permission before activatingthem. Our use of essential cookies is based on our obligation to provide youwith the service you requested and/or our legitimate interest in the website’soperation. We also ensure that we inform you about what each cookie does (viathis policy and, in brief, via the cookie banner) so that you can make aninformed decision. We do not use cookies for any purpose that is incompatiblewith the purposes stated in this policy, and any personal data collected viacookies is handled according to our [Privacy Policy] (see that document formore details on how we protect personal data).

How to Manage Cookies

You have the right to control andmanage your cookie preferences. We want to empower you to make choices aboutwhat information is collected through cookies. Below are the ways you canmanage or disable cookies:

Using our Cookie Consent Tool: When you first visited our site, you were presented with a cookie consent banner or pop-up. You can use this tool to accept or reject different categories of cookies (Preferences, Analytics, Marketing). If you have already made a choice but wish to change it, you can do so at any time by [clicking the “Cookie Settings” link on our website] or the cookie icon (often located at the bottom of the page). This will bring up our cookie preferences panel, where you can adjust your consent for each category. Any changes you make will be saved, and our site will honor your updated preferences (for example, if you disable analytics cookies, our site will stop using them). Please note that strictly necessary cookies cannot be turned off via this tool, because they are essential for the site to work. However, they are only used for those essential purposes as described.
Via your Browser Settings: Most web browsers allow you to control cookies through their settings preferences. For example, you can configure your browser to block all cookies, to allow cookies only from specific websites, or to notify you when a cookie is being set. You can also delete cookies that have already been set by websites. The method for doing this varies by browser, but you can typically find these controls under the “Privacy” or “Security” section of your browser’s settings or options. Here are some general guidelines:

· InGoogle Chrome, you can go to Settings > Privacy and security > Cookiesand other site data to manage cookie settings (you can choose to blockthird-party cookies or all cookies, and clear cookies on exit, etc.).

· InMozilla Firefox, go to Options > Privacy & Security > Cookiesand Site Data to manage settings or clear data.

· InSafari (macOS), go to Preferences > Privacy to block cookies orremove website data.

In Microsoft Edge, go to Settings > Cookies and site permissions to see options for managing cookies.
Each browser’s interface is updated from time to time, so if you’re unsure how to adjust your cookie settings, please consult your browser’s help documentation. You can also visit www.allaboutcookies.org for browser-specific instructions and general information about cookies[16]. Keep in mind that if you disable cookies in your browser settings, it may affect the functionality of not only our website but also other sites (especially if you disable all third-party cookies, some embedded features on websites might not work). Also, if you delete all cookies, your preferences (including opt-out choices) may be lost and you might need to re-set them.
Third-Party Opt-Out: Cookies set by third parties on our site (such as Google, Facebook, Bing, etc.) can also be managed by you. In addition to using our site’s consent tool or your browser settings, you may use opt-out mechanisms provided by those third parties. For example:

· Google Analytics/Google Ads: Google provides a browser add-on that allows you to opt out of Google Analytics tracking (available at Google’s site) and also lets you adjust your ad settings by logging into your Google account (see Google’s Ads Settings). You can also read Google’s own cookie policy to understand how Google uses cookies[17].

· Facebook: If our site uses Facebook pixels or other Meta cookies, you can manage your ad preferences directly on Facebook (in your user settings) and review Facebook’s Cookies Policy for information on how they use cookies.

· Microsoft/Bing/Clarity: Microsoft’s cookies can be managed through your Microsoft privacy dashboard if you have an account, or by browser settings. Microsoft’s Privacy Statement provides information on their use of cookies and how you can opt out of certain tracking.

· Advertising Industry Opt-Outs: You may also visit industry websites like the Network Advertising Initiative(NAI) or Digital Advertising Alliance (DAA) websites, which offer tools to opt out of interest-based advertising cookies from participating companies.

Please note that when you opt out of or block cookies, the cookie (or a new cookie) may be set in your browser to remember your choice (for example, if you opt out of targeted ads via an industry tool, an “opt-out” cookie will be stored to signal your preference).If you delete all cookies, that opt-out may be lost and you might have to perform the opt-out again.

Also, be aware that disabling cookies does not mean you will stop seeing ads – it only means the ads will not be tailored to your interests using cookies. Some site functionality that relies on cookies (especially functional and analytics features) might also become unavailable or degrade in quality if those cookies are disabled. For instance, if you disable functional cookies, features like video playback or live chat might not remember your preferences or might not work as intended. We recommend balancing your cookie preferences to suit your privacy comfort while still allowing the site to function smoothly.

If you have any difficulties managing your cookies or have questions about opting out, please contact us(see Contact Information below) and we will do our best to assist you.

Updates to This Policy

We may update this Cookie Policyfrom time to time to reflect changes in the cookies we use or for otheroperational, legal, or regulatory reasons. When we make changes, we will updatethe “Last Updated” date at the top of this policy. For substantial changes, wemay also provide a more prominent notice (such as a notification on our websiteor an email notification if appropriate). We encourage you to review thisCookie Policy periodically to stay informed about our cookie practices. Yourcontinued use of our website after any updates constitutes your acknowledgment of the changes. This Cookie Policy is an integral part of our overall privacypractices – for more information, please review our Privacy Policy and Terms ofService.

Contact Information

If you have any questions or concerns about this Cookie Policy or our use of cookies, or if you wish to withdraw your consent or exercise any other rights under applicable data protection laws, please feel free to contact us using the details below:

[Company Name] Data ProtectionOfficer (DPO)
[Attn: Data Protection Officer]
[Company Name, Address Line 1]
[Address Line 2, City, Postal Code, Country]
Email: [privacy@company.com]

You can also reach us through the contact form on our website or by calling if provided. We welcome any questions, comments, or requests regarding this Cookie Policy. We will do our best to address your inquiry promptly and thoroughly. Your privacy is important to us, and we are here to help you understand and control how your data is used.

Thank you for taking the time to read our Cookie Policy. We hope it has clarified our use of cookies and your options. Enjoy your experience on our website, with cookies set just the way you want!

[1] Cookies policy - EuropeanCommission

https://commission.europa.eu/cookies-policy_en

[2][3][6][7][8][9][13][14][15][17]Cookies, the GDPR, and the ePrivacy Directive - GDPR.eu

https://gdpr.eu/cookies/

[4][5][16]Cookie policy - understand why and how HSBC uses cookies

https://www.business.hsbc.co.za/en-gb/regulations/cookie-policy

[10][11][12]enzuzo_cookies.csv

file://file-6Q5npaUh5tUnLR6yApkBbC

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